When companies want to expand into global markets, localization is key to their success. Just because products sell well in the US doesn’t mean they will sell well in other countries. Localization is when a brand is adapted or changed to fit a specific region and culture. If you’re going to move into a new global market, you’ve got to understand the market.” – Tyson Smith One tip Reading Horizons President Tyson Smith had for startups looking to expand globally was, “localization is key.” So… how do companies successfully sell in global markets?Ĭompanies start to research and invest in global market expansion plans. Companies can’t just throw their brand materials through a machine translator and expect the brand to be received well in global markets. The way in which tech companies have been able to grow so much is largely due to their global expansion. Tech companies, in particular, have continued to grow and companies with a highly scalable business model seem to reach a cap in the US all too quick. The demand for translation has continued to increase as globalization and the global economy has grown.
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